Below, please find a few excerpts from Frank's article. To view the entire article and to see more pictures, just follow the link
http://www.frank4cars.fotki.com/other-events/concoursmeetsshowsraces/out-with-the-old-in/
Between AOL Autos, Carfax reports, Edmund's True Market Values, Consumer Reports buyers guides and the like, it can't be easy. Most shoppers come in with MSRP, invoice and true cost numbers in hand. Most sales reps have figured out that the best way to secure a deal, therefore, is through good customer service. Price is important, but when you can call, email, text, or tweet 10 other dealers in the area for another quote, it's more about treating people right and getting them what they need at a fair price. Unfortunately, some salespeople still resort to the shenanigans that have given car sales a bad name for the past 50 years. Take a look at three dealers we visited during the process and you'll see what I mean.
We were at the (Huntington Beach) Mazda dealer driving two different versions of the Mazda3. The question was whether the hatch with its larger engine and slightly better amenities was worth an extra two grand over the sedan. After driving both of them Kristen decided it wasn't. She picked the sedan and we wrote up the deal. Francisco handled the paperwork and we were relieved that through the whole process, none of the numbers changed. Everyone was just as friendly as the first time we had gone in, and although they didn't have the car that night, they promised it would be there from their Tustin location the next day. It went quickly and smoothly and we walked out feeling glad that we had met these guys. The next day, just as they had promised, Kristen's new car was all set by the time we got there. It had been driven over from Tustin, filled with gas, and fully detailed. Dan handled the delivery and did a great job of explaining all of the features and controls. He even pulled out all of the books and entered all of the pertinent information. He showed us around the rest of the dealership and pointed out the service department, the Wahoo's counter being built, the free gourmet coffee stand and the free wifi workstations. It's a brand new facility and it is very impressive. It's the kind of place you wouldn't mind hanging out in if you had to bring your car in for service. Back at the car Dan even helped Kristen pair her Blackberry to the car's system. Now she can just say "dial" and the stereo volume lowers as the car asks for a number to call. It's really an amazing system. Kristen absolutely loves using this feature so don't be surprised if you get a call from her as she shows it off to everyone in her phonebook.One last thing Dan handed me as we headed out was a sticker for MY car. It's just like the one Kristen has in her window. It allows us to stop in any time to get a free carwash. I think Mazda, and the HB guys in particular, really have this whole modern-day selling thing down pat.
http://www.frank4cars.fotki.com/other-events/concoursmeetsshowsraces/out-with-the-old-in/
Between AOL Autos, Carfax reports, Edmund's True Market Values, Consumer Reports buyers guides and the like, it can't be easy. Most shoppers come in with MSRP, invoice and true cost numbers in hand. Most sales reps have figured out that the best way to secure a deal, therefore, is through good customer service. Price is important, but when you can call, email, text, or tweet 10 other dealers in the area for another quote, it's more about treating people right and getting them what they need at a fair price. Unfortunately, some salespeople still resort to the shenanigans that have given car sales a bad name for the past 50 years. Take a look at three dealers we visited during the process and you'll see what I mean.
We were at the (Huntington Beach) Mazda dealer driving two different versions of the Mazda3. The question was whether the hatch with its larger engine and slightly better amenities was worth an extra two grand over the sedan. After driving both of them Kristen decided it wasn't. She picked the sedan and we wrote up the deal. Francisco handled the paperwork and we were relieved that through the whole process, none of the numbers changed. Everyone was just as friendly as the first time we had gone in, and although they didn't have the car that night, they promised it would be there from their Tustin location the next day. It went quickly and smoothly and we walked out feeling glad that we had met these guys. The next day, just as they had promised, Kristen's new car was all set by the time we got there. It had been driven over from Tustin, filled with gas, and fully detailed. Dan handled the delivery and did a great job of explaining all of the features and controls. He even pulled out all of the books and entered all of the pertinent information. He showed us around the rest of the dealership and pointed out the service department, the Wahoo's counter being built, the free gourmet coffee stand and the free wifi workstations. It's a brand new facility and it is very impressive. It's the kind of place you wouldn't mind hanging out in if you had to bring your car in for service. Back at the car Dan even helped Kristen pair her Blackberry to the car's system. Now she can just say "dial" and the stereo volume lowers as the car asks for a number to call. It's really an amazing system. Kristen absolutely loves using this feature so don't be surprised if you get a call from her as she shows it off to everyone in her phonebook.One last thing Dan handed me as we headed out was a sticker for MY car. It's just like the one Kristen has in her window. It allows us to stop in any time to get a free carwash. I think Mazda, and the HB guys in particular, really have this whole modern-day selling thing down pat.
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